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The Secret of Value: Curiosity, Caring, and Deeply Knowing

How can you create value for your customers and clients?

Our guest this week says this: Be curious, caring, and giving.

Authentic curiosity starts with meaningful conversations. You get those through real caring – because only then will people open up and be vulnerable with you. They’ll share what they want and don’t want with you. And that puts your giving on target.

Mastering that process gives you a superpower in your business, says our latest Average Sucks Podcast guest Kevin Kauffman.

Kevin is a one-of-a-kind real estate entrepreneur, coach, and podcaster.

Join us and discover:

  • The importance of expanding one’s sphere of influence and maintaining meaningful relationships in business. Kevin provides a step-by-step approach to building and activating this sphere.
  • How to cultivate and activate your sphere by finding ways to add value to these connections. Value can take various forms, such as phone calls, notes, or gestures that show you care. Always look for opportunities to expand and grow your sphere.
  • How to nurture your sphere of influence as a long-term strategy. It may not lead to immediate results, but over time, it can become a powerful source of business.

He also acknowledges that while this approach is essential, there may still be a need for other activities, like prospecting and actively seeking immediate business opportunities. However, your sphere should remain a core focus for long-term success.

I loved sitting down with Kevin and hearing his insights and I know you’ll love it, too. I will also be speaking at his upcoming event NLA Live on December 5th. Check it out at and use code BERNOFF at checkout for a discount!